Privacy Policy

1. What ProperReply Does

ProperReply helps landlords, hosts, and small property operators draft rental related messages for common communication situations, such as inquiries, rent reminders, maintenance updates, lease follow ups, move in messages, move out messages, house rules, guest messages, and similar communications.

Because ProperReply helps generate message drafts, the information you enter into the Service may include property details, names of tenants, applicants, guests, vendors, message notes, saved templates, and generated messages.

2. Information We Collect

We may collect the following categories of information.

Account Information

When you create an account, we may collect:

• Name
• Email address
• Password or authentication information, handled through our authentication provider
• Account settings
• Subscription plan
• Billing status

Property Information

When you create or save property profiles, we may collect:

• Property nickname
• Property address
• Parking instructions
• Pet policy
• Utility details
• Laundry details
• WiFi details
• Trash day
• Lawn care responsibility
• House rules
• Maintenance contact
• Check in or move in instructions
• Other property notes you choose to save

People and Recipient Information

When you save people connected to a property, we may collect:

• Name
• Role, such as tenant, applicant, guest, vendor, or other
• Email address, if provided
• Phone number, if provided
• Notes, if provided
• Default recipient preferences

Message and Template Information

When you use the Service, we may collect:

• Message prompts
• Key details
• Desired outcomes
• Anything to avoid
• Selected situation
• Selected tone
• Selected channel
• Selected template
• Generated messages
• Saved messages
• Custom templates
• Favorite templates
• Refinement requests
• Message history

Billing Information

Payments are processed by Stripe. We may receive and store limited billing related information, such as:

• Stripe customer ID
• Subscription plan
• Subscription status
• Payment status
• Billing period
• Cancellation status
• Tax calculation status
• Last four digits or payment method type if provided by Stripe

We do not store full payment card numbers.

Usage and Log Information

We may collect information about how the Service is used, such as:

• Pages viewed
• Buttons clicked
• Templates used
• Messages generated
• Message credits used
• Refinements used
• Properties or templates selected
• Time and date of activity
• Browser type
• Device type
• IP address
• Error logs
• Security logs
• Approximate token usage, if available

Support and Communication Information

If you contact us, we may collect:

• Your name
• Email address
• Message content
• Support request details
• Any files, screenshots, or information you choose to provide

3. Information You Should Avoid Entering

ProperReply is designed for rental communication drafting. You should avoid entering unnecessary sensitive personal information into the Service.

Do not enter payment card information into message fields, notes, templates, or saved messages.

Do not enter sensitive personal information about tenants, applicants, guests, vendors, or others unless it is necessary, lawful, and appropriate for your use of the Service.

You are responsible for ensuring that you have the right to enter personal information about tenants, applicants, guests, vendors, or other people into ProperReply.

4. How We Use Information

We use information to:

• Provide, operate, and maintain the Service
• Create and manage user accounts
• Generate and refine rental communication drafts
• Personalize messages using saved properties, people, templates, and preferences
• Save messages, templates, properties, and people
• Track message credits, plan limits, and usage
• Process subscriptions, billing, taxes, cancellations, and upgrades
• Provide customer support
• Improve the Service, templates, user experience, and reliability
• Detect abuse, fraud, security risks, and violations of our Terms
• Debug errors and improve performance
• Communicate with you about your account, billing, product updates, and support requests
• Comply with legal, tax, accounting, and regulatory obligations

5. AI Processing

ProperReply uses artificial intelligence and related technologies to generate and refine message drafts.

When you use AI features, the information you enter, along with relevant property, recipient, template, and usage context, may be processed by AI service providers to generate outputs.

We use AI processing to provide the Service, generate drafts, improve reliability, enforce safety rules, and maintain product quality.

We do not sell your personal information.

We do not use your saved property, people, or message content to train public AI models.

AI generated outputs may be inaccurate, incomplete, or unsuitable for your situation. You are responsible for reviewing, editing, and approving all generated messages before sending them.

6. How We Share Information

We may share information with trusted service providers that help us operate ProperReply, such as:

• Hosting and database providers
• Authentication providers
• AI service providers
• Payment processors
• Email providers
• Analytics providers, if used
• Customer support tools
• Security and error monitoring tools
• Professional advisors, such as accountants, attorneys, or compliance advisors

These providers may process information only as needed to provide services to us, support the Service, or comply with legal obligations.

We may also disclose information if needed to:

• Comply with law, legal process, or government requests
• Enforce our Terms of Service
• Protect the rights, safety, and security of ProperReply, Fuse Studio LLC, users, or others
• Investigate fraud, abuse, or security issues
• Complete a business transaction, such as a merger, acquisition, financing, or sale of assets

7. Payment Processing

Payments are processed by Stripe.

When you subscribe to a paid plan, Stripe may collect and process payment information, billing details, tax details, payment method information, and transaction data.

ProperReply does not store full payment card numbers.

Your use of Stripe may be subject to Stripe's own terms and privacy policy.

8. Cookies and Analytics

ProperReply may use cookies, local storage, and similar technologies to:

• Keep you logged in
• Remember preferences
• Operate the Service
• Measure usage
• Improve performance
• Detect fraud or abuse
• Understand how users interact with the Service

At launch, we may use only essential cookies and basic usage analytics. If we add advertising pixels, retargeting, session replay, or other non essential tracking tools, we may update this Privacy Policy and provide any required consent options.

You can adjust cookie settings through your browser, but disabling certain cookies may affect how the Service works.

9. Data Retention

We keep information for as long as reasonably necessary to provide the Service, operate our business, comply with legal obligations, resolve disputes, and enforce our agreements.

In general:

• Account information is kept while your account is active.
• Saved properties, people, messages, and templates are kept until you delete them or delete your account, unless retention is required for legal or operational reasons.
• Billing and transaction records may be kept as required for tax, accounting, fraud prevention, and legal obligations.
• Usage logs and security logs may be kept for a reasonable period to operate, secure, and improve the Service.
• Support messages may be kept as needed to provide support and maintain business records.

If you request deletion, we will take reasonable steps to delete or anonymize your information, subject to legal, tax, accounting, security, fraud prevention, backup, and legitimate business retention needs.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information.

These safeguards may include authentication, access controls, database security rules, encryption in transit, vendor security practices, monitoring, and other measures.

No system is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed.

You are responsible for keeping your account credentials secure and for notifying us if you believe your account has been compromised.

11. Your Choices and Rights

Depending on where you live, you may have rights to:

• Access personal information we hold about you
• Correct inaccurate information
• Request deletion of personal information
• Object to or restrict certain processing
• Request a copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain data uses where applicable
• File a complaint with a data protection authority

To make a privacy request, contact us at support@getproperreply.com.

We may need to verify your identity before responding to certain requests.

12. California Privacy Notice

If you are a California resident, you may have certain rights under California privacy laws.

Depending on applicable law, these may include the right to:

• Know what personal information we collect, use, disclose, or share
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of personal information
• Opt out of sale or sharing of personal information, if applicable
• Not be discriminated against for exercising privacy rights

We do not sell personal information.

We do not knowingly share personal information for cross context behavioral advertising unless disclosed and handled as required by applicable law.

To make a California privacy request, contact us at support@getproperreply.com.

13. EEA, UK, and International Users

If you are located in the European Economic Area, United Kingdom, Switzerland, or another region with data protection laws, you may have additional rights under applicable law.

Legal bases for processing may include:

• Providing the Service under a contract with you
• Our legitimate interests in operating, securing, and improving the Service
• Compliance with legal obligations
• Your consent, where required

Your information may be processed in the United States and other countries where we or our service providers operate. These countries may have data protection laws different from those in your location.

When required, we rely on appropriate safeguards for international transfers, such as contractual protections or other legally recognized transfer mechanisms.

14. Children's Privacy

ProperReply is not intended for children under 13 years old, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to ProperReply, contact us at support@getproperreply.com and we will take appropriate steps to delete it.

Do not use ProperReply to collect unnecessary information about children or families. Rental communications must comply with applicable fair housing and privacy laws.

15. Third Party Links and Services

ProperReply may contain links to third party websites, services, or tools.

We are not responsible for the privacy practices, content, security, or policies of third parties. You should review their privacy policies before providing information to them.

16. Business Transfers

If Fuse Studio LLC or ProperReply is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, information may be transferred as part of that transaction.

If required by law, we will provide notice before your information becomes subject to a different privacy policy.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will provide notice as required by law, such as by posting the updated policy, updating the effective date, or notifying users through the Service.

Your continued use of ProperReply after the updated Privacy Policy becomes effective means you acknowledge the updated Privacy Policy.

18. Contact

If you have questions about this Privacy Policy or want to make a privacy request, contact us at: